Soft Play Party Hire

A website and brand identity to grab the attention of adults, whilst maintaining a child-like demeanour. Soft Play Party Hire is a children’s party hire company, offering a drop-off and pick-up service of their soft play equipment. Through shapes, we wanted to convey the textures and capabilities of the play equipment on offer - as well as show off its fun and excitement factor - via the use of bold and bright contrasting colours.

The bespoke font used within the branding is quirky and, whilst being made up of varying shapes that a child would recognise, resembles the soft play toys available to hire.

With moving elements which tilt with the hover of your mouse, Soft Play Party Hire’s website is packed with personality and portrays Charlotte’s unique service.

The website has had various tweaks and updates throughout the years- with the main one being that there are now seven different hire locations, incorporated into one website. To help with user-experience this has involved the introduction of a location-proximity search, as well as individual location and packages pages to make it clear what is on offer and where.