Dr Kelly Young

Dr Kelly Young is a Chartered Counselling Psychologist with 15 years of experience helping adults transform their lives through talking therapy.

Having previously had an outdated website, with no branding, it was time for Kelly to develop a cohesive identity that would be maintained across her online presence.

Kelly wanted a simple brand that would emulate what she was trying to achieve for her clients: tranquility, stability, security. As Kelly works 1-1 with her clients, it was important to reference this personal and warm approach within her branding - through the handwritten 'Dr' font. As well as this, the extended lines used throughout Kelly's logo conveys her ability to go on a journey with her clients - understanding and supporting them.

Looking to craft a brand that would feel soft, personal and encouraging, whilst also having a slight hint of elegance and luxury, we developed the colour palette around this - with warming pinks and pale blues (emphasising a bit of Dr Kelly's personality: loving being by the sea).

The website wrapped everything together, featuring bold (yet calm) sections, split by straight lines and using delicate hues over images of water, ripples and waves. With clever uses of 'accordion'/dropdown sections (reducing an overwhelm of text) to incorporate Dr Kelly's professional information and qualifications, the site remains digestible for clients and visitors - helping to provide user-friendly navigation.

I also worked on editable social media templates, to maintain Dr Kelly's recognisable identity online.