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Brand Design

Giving your Business an Identity

Creating a strategy-informed brand identity for your brand or business; Having a logo and professional branding can help to increase brand awareness, by allowing you to provide a sense of familiarity and recognisability to your audience.

 

Your branding will be designed in Adobe Illustrator, with all relevant file type provided (as well as imported into Canva, if you wish). 

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Feel confident in your brand or business by having a brand identity that you can be proud of - helping you to stay consistent in your marketing and attract your target audience; A brand that will stand out from the crowd and position you as an expert in your field.

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If you've already got existing branding and are looking for a refresh or rebrand, that's no problem - I'm happy to help.​

  • Initial Consultation
    After I've received your enquiry, we'll arrange a discovery call. This allows us to get to know one another, discuss the background of your brand or business and chat about what you're looking for within your website (as well as any key dates or deadline ideas).
  • Proposal
    Once we've had our discovery call, I put together a proposal document to send over to you (usually the following day). This includes more information about me and my services and provides an outline of the brief that we discussed, as well as a suggested start date for the project. Hopefully I'll have answered any questions within the proposal document, however please feel free to ask me any further questions. If you'd like to go ahead with the project, that's great - let me know and we'll get your start date booked in.
  • Preparation
    It's now time to start preparing for your website design. This may involve writing your text or hiring a copywriter, as well as selecting stock-images or having a photoshoot. Don't worry- this doesn't need to be ready before we start your design; I create your website with this in mind and begin the build using example text and stock images. Your copy and images can be inputted whenever they're ready - whether this is during the build, or once the final draft is complete. If you have any visions of how you'd like your site to function or feel, it would be great if you're able to provide some visual ideas; This might be gathered from existing websites or images (they don't have to be of the same genre). I'll be in touch two weeks before your project start date to send over your deposit invoice and contract. At this stage we collaboratively set up your website builder, (domain), and hosting.
  • The Build
    Your project start date is here, it's time for me to start the website build. I'll be in touch to remind you that I'm starting your design. I start by building out the full first draft of your website, using any information that you've provided or information that I've gathered from elsewhere (your social media or your existing website if we're working on a refresh). The first draft is usually ready within two-three weeks. When your first draft is ready, I'll be in touch to share a temporary link. You'll have some time to go through the initial design and we'll arrange a second call where we can go through the design and discuss feedback as well as any changes or amendments.
  • Refining
    After our second video call, I'll respond to the feedback we've discussed and will make any changes or amendments. I'll then provide the second draft of your site and we'll repeat the process until you have the website of your dreams. Before I provide your final design, all of your text and any images will be uploaded into the site, ready for me to get your website ready for SEO. If you have an eCommerce site, we'll complete any settings that need to be ready in order for you to start taking orders and payments.
  • Finalising
    Your final website design is ready - yay! All of the text and copy is on your site and I'll check through the on-page SEO, as well as complete the SEO checklist and ensure all page titles and meta descriptions are complete and as they should be. I'll go through your whole website, test all buttons and links or any functional elements to check they're working (contact forms or, if your website is an eCommerce site, this may involve placing a test order).
  • Launch and Handover
    I'll be in touch to confirm your final design and, if you're happy, it's time for the exciting part; Time to publish your site. We'll connect your site to Google Search Console so that it can be indexed to Google Search Results. Over the following days, you'll receive video tutorials from me - explaining and showing how you can maintain, update and edit your site. I provide 30 days FOC support from the date your site was published, to fix any small issues or amendments. After this, if you'd still like your site to be updated by me, we can discuss options for ongoing maintenance.

My Process

Brand Design

My Brand Design packages start at £895 (50% deposit and 50% due upon completion). Projects usually takes three-five weeks. The first draft is often ready within two-three weeks, followed by any amendments or tweaks.

Brand Design Add-Ons

Get business-ready and utilise your brand identity in printed-form: business card, loyalty card, leaflet, banner, merchandise (I only design and provide files, I do not print) - or have your logo animated.

What You'll Get

  • 45 minute discovery call to discuss your brief and create our project plan

  • A project proposal document, outlining the brief and next steps

  • A mood board, presenting colour scheme and typography ideas, informed by research and strategy

  • Full visual identity (logo suite, colour palette, font pairings, repeat pattern, any additional icons)

  • A simple Brand Guidelines document, including your brand files in all relevant formats and detailing your colour palette and font suggestions

What I Need from You

  • Visual inspiration, how you'd like your branding to look or feel, if you have existing ideas
  • Any existing content or your social media links
  • Your honest feedback

Kind Words

"Sophie has been absolutely amazing to work with. She took the time to get to know us as clients and understand what we were looking for, and really got under the skin of our brief and delivered a fantastic product. Her communication is superb, everything is on time (or early) and Sophie goes above and beyond in terms of the requirements. Absolutely outstanding."

Clare - The Ripple Effect Therapy

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